Financial Plus Credit Union and Pinwheel Partner to Improve Member Experience
December 2, 2025
FLINT, MI –
Financial Plus Credit Union announced that it has selected Pinwheel to power their activation and engagement programs. Pinwheel’s best-in-class direct deposit switching solution beat competitors by over 30% in a head-to-head test, underscoring Pinwheel’s market position as the industry’s top converting deposit switch solution.
Pinwheel’s platform is specifically designed to help financial institutions increase member acquisition, boost deposits, and elevate engagement by making it easy to onboard new members. Financial Plus’s decision to implement Pinwheel was rooted in a shared vision of putting members at the center of the banking experience while enabling consistent growth and revenue opportunities.
"Our partnership with Pinwheel will make it easier for members to take full advantage of their accounts from day one,” said Jessica McNier, SVP and Chief Innovation Officer at Financial Plus. “By removing the friction from switching direct deposit, we’re creating a smoother, more connected experience by using the network of partners we have built to serve up the Pinwheel technology. From the account opening journey with MANTL to our digital banking ecosystem with Banno, we look to meet members wherever they are at in their journey."
Pinwheel’s data connectivity platform seamlessly integrates with employers, payroll providers, and other financial data sources, empowering customers to effortlessly manage direct deposit and income-qualified services across multiple financial touchpoints. Pinwheel recently announced the expansion of their solution suite to include bill switching and bill management, enabling credit unions to continue to differentiate themselves with innovative solutions that simplify and improve their members’ complex financial lives.
"We are thrilled that our integrations with Jack Henry and MANTL have made it possible for us to partner with incredible community-based organizations like Financial Plus. Together, we are ensuring Financial Plus can deliver an exceptional digital experience that improves members' control of their financial lives." Crystal Gopman, Chief Marketing Officer at Pinwheel.
About Financial Plus Credit Union: Since 1952, Financial Plus has been putting today’s needs and tomorrow’s dreams all within reach. Owned by over 82,000 members with more than $1.5 billion in assets, the credit union provides a full range of modern, easily accessible banking products and services to all throughout the state of Michigan. For more information, visit myfpcu.com or call (800) 748-0451.
About Pinwheel: Pinwheel helps banks, CUs and fintechs win primacy by delivering frictionless digital experiences. Our industry leading Switch Kit, enabling instant deposit and bill switching at account opening, delivers 30% more switches than any competitive solution. Through our proprietary network covering 1,800 payroll providers, 1.5 million employers, and thousands of merchants, Pinwheel connects financial institutions to real-time, source of truth income, employment, deposits and payments data - so banks can deliver personalized services that help customers better manage their complete financial lives. Pinwheel is the provider of choice for some of the world's most innovative financial providers, including MoneyLion, Acorns, Key Bank and many more. Pinwheel has raised $77M from top-tier investors such as Notable, Coatue, First Round Capital, Upfront and more.