Sparrow Partnership Announcement

Financial Plus Credit Union Partners with Sparrow to Revolutionize Trade School and College Funding

June 26, 2024

–In an exciting leap forward for educational finance, Financial Plus Credit Union (FPCU) is thrilled to announce a dynamic partnership with Sparrow, a trailblazer in financial technology aimed at transforming the way credit unions serve the evolving needs of their communities. This partnership is set to revolutionize the student loan experience for Michigan's trade school and college students, embodying FPCU's commitment to enriching the financial well-being of its members.

Through this partnership, FPCU is now proud to facilitate funding for over 88 trade schools, 30 community colleges, and 61 four-year universities throughout Michigan, ensuring a wide range of options for prospective students.

For Brad Bergmooser, Chief Executive Officer of Financial Plus Credit Union, it was critical that FPCU stayed true to its communities of members. He highlights, "Our commitment to our communities has never been stronger. Our partnership with Sparrow shows that we are answering the call of the next generation as they pursue life-changing educational opportunities. We started by supporting factory and trade-workers, and are now deepening our commitment to them through an innovative, digital solution.”

Addressing Michigan's Educational Financing Needs with Precision and Care

  • Comprehensive Educational Coverage: Through the collaboration with Sparrow, members can now find the best private student loan offer for their degree in a matter of seconds, without any impact to their credit score.
  • Commitment to Michigan's Workforce: By enhancing access to trade school education, FPCU is both staying true to its roots of supporting Michigan's working-class auto workers, while at the same time fueling the future of the economy.
  • Innovative Community Support: This partnership is a testament to FPCU honing in on the unique needs of each generation in their communities, and adopting solutions that change the course of their members' financial futures.

"We’re thrilled to launch our partnership with FPCU; utilizing Sparrow is a great complement to their growing digital reach,” expresses Harrison Hochman, CEO at Sparrow. “The collaboration will empower FPCU to meet young consumers where they are and address their evolving needs."

For more details on the partnership, and to explore Sparrow’s student loan Marketplace, visit

About Financial Plus Credit Union: Since 1952, Financial Plus has been putting today’s needs and tomorrow’s dreams all within reach. Owned by over 82,000 members with more than $1.3 billion in assets, the credit union provides a full range of modern, easily accessible banking products and services to all throughout the state of Michigan. For more information, visit or call (800) 748-0451.

About Sparrow: Sparrow empowers credit unions to provide unparalleled student loan services to grow Gen Z membership. Its innovative platform shortens the lengthy search for the most competitive private student loan rates from weeks to seconds. Sparrow’s vision extends beyond transactions, aiming to assist credit unions in cultivating deep, personalized relationships with their younger members. Through its white-labeleed  platform, Sparrow enables credit unions to be the active relationship builder in their members' financial journeys, all without the complexities of managing a student loan portfolio. Partnering with over 40 credit unions, as well as 30 other universities, fintechs, and community financial institutions, Sparrow is dedicated to helping its partners win the loyalty of the next generation of members. Learn more at and follow us on LinkedIn.